After the release of a number of limited edition, Flash lines, Modus Vivendi launches the first of the New Trends lines for fall/winter 2015-16, the Weekly Line. The new Weekly Line comprises seven briefs and seven boxers, in seven colours. The underwear is made of the best quality cotton (95%) with a touch of elastane (5%) for a perfect fit. The Weekly Line is designed to stay comfortable in any situation and all day long, no matter how busy your life is or how intense your activity: sporty cuts, soft fabric, double ply contour pouch, elasticated waistbands and eco-friendly, natural dyes.
The campaign for the Weekly Line was shot in Madrid, Spain. Visionary photographer Joan Crisol shot outdoors, in sharp, defining sunlight, playing with mirrors to create reflections of this hyper busy city, his backdrop for the images. The model presenting this campaign needs no introduction: internationally-renowned model Konstantin Kamynin is looking great as always and was able to pull the shoot through to tremendous effect, remaining cool, calm and professional, in the busiest of locations… wearing just his Modus Vivendi underwear!
Underwear: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Joan Crisol
Model: Konstantin Kamynin
Photo assistant: Javier Malo
Video making: Raul Flory
Location: Madrid, Spain